Danimals: Adventurous By Nature

Basketball

Cave

Scuba

Jungle

Flying Carpet

Pirate Time


Back to Work

Kids don't need much to go on an adventure. A stick. An oversized hat. A few minuetes alone. And parents want their kids to thrive. To be themselves. To grow. For that they need experiences.

Danimals wants to simply make room for adventure to happen, and to fuel kids natural affinity towards it. For kids to be kids.

So, we used the imagination of kids for inspiration and our spark to unlock the hidden adventures surrounding us in everyday momements.

For this campaign, inspired by a small media budget and the onset of COVID, we partnered with DreamWorks Dad (Daniel Hashimoto) to create content that speaks to kids and parents alike.

  • Brand: Danimals
  • Agency: VMLY&R
  • Director: Daniel Hashimoto + VMLY&R
  • Role: Group Creative Director