Case Study
Gatorade: Dunk
Every year the Super Bowl champions are crowned with the iconic Gatorade dunk - the ultimate symbol of victory viewed by millions, but only experienced by a select few.
We wanted to let everyone share the thrill of victory by creating the first ever branded augmented reality mobile snapchat experience that allowed fans to create user-generated videos of themselves getting virtually dunked.
With 8.2 million user generated videos and over 165 million views, it was the most viewed and interacted ad of the Super Bowl...and it never even appeared on TV.