Growth Story
Splash of real juice
Slip'n slide
Juiced
Follow your dreams
Days of the week
Motivational Quotes
Forth of July
Back to Work
Back to Work
Mist twst: refreshingly twisted
Hero Campaign Visuals and Print
Back to Work
Sierra Mist sales were declining and PepsiCo decided it was time to reformulate the product and rebrand it MIST TWST. It had been 303 days, 16 hours, 02 minutes, 27 seconds since the last post went live on Facebook. We needed to recapture the attention of our 1.2M followers and introduce them to the new MIST TWST.
So we launched "Refreshingly Twisted", a campaign that featured an odd duo, Lemon and Lime. To tease the rebrand, we reposted old Sierra Mist content but defaced the posts with messaging that referenced what’s to come. These post were quickly followed by a video series and inspirational quotes (shot in our in-house studio) featuring our odd duo.