Case Study
VUSE: Rooftop Sessions
Music has been a unifying force for many during the pandemic. From “balcony opera” in Italy to drive-in concerts at venues across America, the power of live music has kept up spirits and helped people connect.
At the same time, professional musicians and live music venues alike have borne the brunt of the pandemic, forcing many long-time venues to close their doors and preventing many artists from earning a living. VUSE believes that creators of all kinds are invaluable to our culture and our lives.
By partnering with like-minded brand Rolling Stone, Oddisee, Cold War Kids, Elle King and charity partners Sweet Relief and The Musicians Foundation, we could offer help when it’s most needed.
Presenting Rooftop Sessions, hosted by Chloe Fineman and spanning across three NYC boroughs, we produced a live-streamed rooftop event that helped breathe life into New York City’s stalled music scene, resurrecting the spirit of performance and offering hope to fans nationwide.