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Tropicana: See what's inside.
Love what's inside.
In 2018, Tropicana launched a new USDA organic juice for kids with transparent packaging.
Knowing parents look for healthy juice options for their children, the added benefit of being able to see what's inside is something that differentiates them from their competition.
Since parents want to know what they're putting in their kids and kids only eat and drink things they like led to the the tagline "See what's inside. Love what's inside."
Designed to live primarily on mobile, we leaned into hand gestures used on phones paired with playful construction paper animations that caught the eyes and interests of both parents and kids.