OOH: World Trade Center & Fulton Station Takeovers
Tropicana: Made To Go
Hero Campaign Visuals and Print
Bike Zoom
Train Zoom
Park Zoom
Trop Motion: Work
Trop Motion: Gym
Trop Motion: Soccer
YouTube Bumper: Wagon
YouTube Bumper: Bike
Made To Go: Case Study
Back to Work
For Tropicana to hit their annual sales goal in 2018, they needed to make single serve a key business priority and win the category outright.
So we launched the “Made to Go” campaign, showcasing the convenience of Tropicana Pure Premium single serve bottles as they fit perfectly in a variety of on-the-go scenarios. Scenarios familiar to our nutrition-forward consumers.
Our portability message resonated with consumers and increased sales lift within the Single Sever product line. Banners and videos also drove significant reach across platforms and helped inform future media approaches and use of creative assets.